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Olive Olive Labeling

False labeling practices of some major US olive oil brands

Bertolli ® olive oil, owned by Unilever (Hellmann's/Bestfoods) the giant Dutch/English food company, settled out of court in 2001 after a law suit was opened against them for false labeling. Look at the back labels of Carapelli ® (Hormel, USA), and Star ® (Borges, Spain), and Filippo Berio ® (Salov, SpA, Italy) you will find similar clever labeling. Click on the pictures to see details.


On the Carapelli ® (Hormel, USA) back label it says in tiny, little print, "Product contains select high quality Olive Oils from the countries indicated by the letters in the brackets below. (I)=Italy, (GR)=Greece, (E)=Spain, (TU)=Tunisia, (TK)=Turkey." While on the front label it says "Imported from Italy," "Florence".

On the Star ® (Borges, Spain) side label it says in vertical writing, "PACKED FOR © BORGES USA - STAR FINE FOODS - FRESNO, CA 93725. PACKED IN SPAIN." Then in micro-print it says "Contains high quality Olive Oils from Spain, Italy, Greece and Tunisia."  And on the front it just says "imported."  Star was originally a California based company owned by an Italian immigrant, but it was purchased by Borges of Spain to import their products.

Carapelli Olive Oil (Hormel, USA) Star Olive Oil (Borges, Spain)

Bertolli ®, the largest brand of olive oil in the world, says on the back label "PRODUCT CONTAINS SELECT HIGH QUALITY OLIVE OILS FROM ITALY, GREECE, SPAIN & TUNISIA BOTTLED AND PACKED IN ITALY." But on the front is says "Imported from Italy."

On the back label of Filippo Berio ® "Packed in Italy with select oils from Italy, Spain, Greece, Tunisia and Turkey." On the front it says, "Imported from Italy."

Filippo Berio Olive Oil

Other popular brands of olive oil are Pompeian (Moreno family, Spain), Goya (Goya Food Inc., USA). Da Vinci (World Finer Foods Inc.), and Colavita (Colavita USA LLC & Italy), which is the only major olive oil on the US market that is actually 100% Italian olive oil.

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